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UNDERCOVER
One of the most important characters of Japan's Ura-Harajuku movement and the latest 30 years global fashion scene, Jun Takahashi set a revolutionary rod to reach out. His works on UNDERCOVER are being defined as "multi-layered fashion", extremely influenced by the punk rebellious soul and many tributes to pop culture (Neon Genesis Evangelion, Alfred Hitchcock, A Clockwork Orange, Macbeth, Throne of Blood, and so on). UNDERCOVER's slogan "ANARCHY IS THE KEY," is well represented in every collection, visual statements capabe to put on the same level chaos and balance.
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visvim
Founded in 2001 by Hiroki Nakamura, Visvim connects the world with the best Japanese craftsmanship placing a great value on cultural knowledge. Beginning life as principally a footwear brand, Visvim established itself as a disruptive brand also in the apparel section, thanks to an exquisitely detailed awareness of fabrics, traditional techniques, and a deep passion for archival items. Every t-shirts, hoodies, jackets and shirting is conceived with oversize fit and typical Nipponian style. In addition, Nakamura is a denim, and Native American indigenous references aficionado, that he puts on Visvim collections.
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Bode
Founded by Emily Bode in New York in 2016, the first female designer to show at New York Fashion Week Men, is a luxury menswear brand that recalls the past glories of American fashion. Every collection, starts with the research of vintage fabrics such as early 20th century quilts and then turned out in historical, political and cultural sartorial pieces. The use of ancient textiles adds an intangible value that makes unique the Bode's vision.
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Reebok
Reebok International Limited was founded in 1895 in Bolton, Lancashire, England. With a strong focus on activewear, Reebok conquered the market thanks to iconic silhouettes as the Club C, created in 1985 for a minimalist tennis style code, quickly became a hit also for the streets. The Instapump model was the first take of Reebok in creating a cutting-edge design for running sneakers and the early 90s streetwear market. Thanks to the vision of Steven Smith, the model is extremely popular in the Asian market. Always considered an underrated brand, Reebok has set a visionary mentality and it has brought collaborations with Vetements, Maison Margiela, MISBHV, Brain Dead, and JJJJound, all of them with a futuristic approach to design, technology, and storytelling.
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